NYC just made dark patterns illegal. Your signup flow might be next.
New York City passes law banning deceptive subscription tactics, setting precedent for consumer protection in digital services.
Summary
- New York City has banned dark patterns that make cancellation harder than signup, forcing companies to offer equally simple unsubscribe mechanisms.
- The law targets "negative option" schemes where consent is obscured, charges begin without clear authorisation, or billing happens in confusing ways.
- Companies face fines and civil penalties; this is enforceable regulation, not voluntary guidance.
- The law applies to any business operating in NYC, including SaaS, streaming, and digital subscription services regardless of headquarters.
- Other states and the FTC are watching closely—this likely becomes a template for federal action.